John Lerer “How do we make decisions”

American journalist John Lerer could not choose flakes for breakfast in the supermarket. And I came up with writing about this essay. Lerer notes that we make some decisions, after thinking well, others – spontaneously. True, upon closer examination and the second choice is not at all spontaneous, it depends entirely on our experience.

American journalist John Lerer could not choose flakes for breakfast in the supermarket. And I came up with writing about this essay. Lerer notes that we make some decisions, after thinking well, others – spontaneously. True, upon closer examination and the second choice is not at all spontaneous, it depends entirely on our experience. Kasparov can play on equal terms

with the computer not at all because he thinks just as quickly, but because he played thousands of parties before. But the most amazing in the book: people who have affected the part of the brain responsible for emotions, while maintaining the analytical abilities of the decision, cannot make. Because our choice is always emotional and fluctuates between “pleasant” and “unpleasant”. And that means the best that we can make when making a decision is to collect all the necessary information and leave it to cook in my head. Intuition will tell us what to do better.

AST, Corpus, 350 s.

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